Product Redesign, Packaging Design, Retail Displays, & Integrated Marketing
One of Ooze's most recognizable flagship products, the Twist Slim Pen received a complete visual and retail presentation overhaul before being reintroduced as the Twist Slim Pen 2.0. The redesigned product went on to sell tens of millions of units, becoming one of the company's most successful products.
I led the creative development of the product's new visual identity and the extensive campaign surrounding its release. A defining feature of the redesign was its distinctive rounded, pill-shaped retail packaging, developed to give the product an instantly recognizable presence both on shelves and in displays.
The project extended well beyond the individual product box. I developed coordinated display packaging, in-store merchandising, and multiple iterations of custom acrylic retail displays designed to showcase the product while reinforcing the new visual identity. These displays became a recurring fixture in retail environments, helping establish a consistent presentation across a wide range of retailers.
The Twist Slim 2.0 also became the focus of a large, ongoing marketing effort, with creative assets and promotional materials developed to support its continued presence across retail, digital, and other marketing channels.
The result: A comprehensive product and retail redesign that helped transform an established Ooze product into a recognizable flagship, supported by a cohesive visual identity that extended from the packaging in a customer's hand to the displays they encountered in stores.