Brand Guidelines & Design System
Developed from the ground up, the Ooze Life brand guide established the visual identity, creative direction, and communication standards for the entire brand. Working with my team, I built a comprehensive resource covering everything from color systems, typography, imagery, detailed customer personas, and social media guidelines to print specifications and channel-specific campaign examples.
The guide also introduced a complete digital icon library, developed using AI-assisted workflows, and a structured typography system built around Google Material Design principles and established interface standards.
Beyond visual consistency, I incorporated the regulatory and platform compliance requirements specific to the cannabis industry into the design rules, creating a practical reference for producing compliant marketing content across digital and print channels while reducing the risk of advertising violations, content restrictions, and platform enforcement.
The result: A centralized brand resource that gave the entire organization a consistent creative language, clear production standards, and a framework for scaling marketing without sacrificing brand integrity.