Trade Show Booth Design & Experiential Branding
Led the creative ideation, design development, and ongoing evolution of Cannatron's modular trade show booth in collaboration with LVE, the Las Vegas-based exhibit builder responsible for fabrication and installation.
Originally developed as a 20' × 20' branded environment, the booth combines architectural canopy structures, illuminated LED brand towers, integrated product displays, built-in storage, video screens, and branded meeting areas. Modular kiosk stands can be refinished and re-skinned to accommodate Cannatron's rotating portfolio of house brands, while dedicated display walls showcase flagship brands including Ooze and King Palm.
Beyond the overall environment, I oversee the creative direction of its many moving parts: product shelving, illuminated signage, promotional graphics, product information placards, video content, sales collateral, and supporting marketing materials. Displays and messaging are continually refreshed to highlight new releases, product features, and changing brand priorities across events including CHAMPS and TPE.
As the project evolved, I also developed a color- and number-coded installation documentation system, providing straightforward, panel-by-panel visual instructions for vendors and installation crews. This system significantly reduced installation errors and improved coordination between multiple production teams.
My role bridges creative strategy and execution, developing the concepts, directing design, collaborating with production partners, and ensuring every element works together to create a cohesive, high-impact brand experience.
