Branding, Character Development & Marketing
Developed and expanded the visual identity and marketing presence of Clyde Realty LLC, a Detroit-based commercial real estate and development company involved in a wide range of major property acquisitions, redevelopment projects, and commercial ventures throughout the city. At the center of the brand is Clyde Moop, an unconventional illustrated mascot whose instantly recognizable character has become an integral part of the company's identity and public presence.
A major part of the creative direction involves developing new iterations of Clyde for different projects, properties, and promotional applications. From construction workers and chefs to video game-inspired characters and other unexpected variations, these illustrations bring personality and a sense of humor to the company's marketing.
Clyde characters appear throughout Detroit on historic building signage, property installations, promotional graphics, and other unconventional placements, creating an eye-catching presence that stands apart from traditional commercial real estate advertising.
Beyond character development, I oversee a broad range of ongoing branding and marketing materials for the company, including business proposals and presentations, property marketing, signage, business cards, apparel, hats, promotional merchandise, and printed collateral. Working across both digital and physical applications, the work helps maintain a consistent visual identity while giving Clyde Realty a distinctive personality across its growing portfolio of projects and developments.
